I am a fan of the pop-up store.  I think they are fun, exciting, and well exclusive!  There is a new pop-up store in SOHO (where most of them usually end up).  This pop-up is where the old Helio store used to be.  But hurry, because it’s only open for TEN days!!  (from 10AM – 7PM)

It’s the Vitamin Water Pop-up Store.  They are promoting their new line of Vitamin Waters that are 10 calories (per 8 ounce serving).

Check out the pics after the jump…