If you haven’t heard, or read all over the interwebs, you missed out on an early “rumor” that Sony Ericsson was working on an Android piece of hardware.  A lot of us thought it’d be a full blown cellphone but guess what it is! GIVE UP? read more to find out…

Sony just announced that their Android based hardware isn’t a phone, but an add-on type of hardware that you can wear on your wrist like a watch that connects to your Android based phone to work as a “shortcut” to see what’s going on with your Android device.

This little thing can control your device, tell you what music, movie, who’s calling, what’s going on in your Facebook, etc… from the looks of it, it’s really a gateway to your pocket – don’t want to reach for your phone to see that the person that’s calling you is someone you’re ignoring at the moment? then this is what you need to buy for yourself!

Now, I’m a huge Sony Ericsson fan as they haven’t failed me yet, sure, I own an iPhone, but if these guys went ahead and created an Android phone, I’ll drop Apple like a bad habit!

London, September 28th 2010 – Today sees the announcement of the Sony Ericsson LiveView™. This innovative accessory is another step in Sony Ericsson’s commitment to help consumers get the very best mobile phone experience through the open Android platform. The Sony Ericsson LiveView™ is part of the Sony Ericsson Extras portfolio – a division which offers a total product experience and enhanced mobile possibilities.

The Sony Ericsson LiveView™ uses Bluetooth™ connectivity to wirelessly pair up to a compatible handset and allows consumers to control the phone without taking it out of their pocket or handbag. Read text messages, see incoming calls and keep up to date with the latest news on Facebook™ and Twitter™.

The Sony Ericsson LiveView™ allows the user to control Sony Ericsson music features of the handset from the micro display, selecting tracks and controlling volume. The product also serves as a calendar reminder, displaying calendar events and other phone applications.

Whether on the go, in a meeting or out for dinner, the convenient Sony Ericsson LiveView™ can be clipped anywhere. Attached in a watch strap, on a keychain to a laptop, the micro display allows the user to incorporate the product into their lifestyle and always stay connected.

Mikael Henriksson, Head of creation and offering planning at Sony Ericsson Extras, said: “It is our ambition to be THE Communication Entertainment brand and this includes being the most open mobile phone brand on the market. We believe in openness and offering consumers a wide range of applications to choose from. We will continue to develop accessories to ensure we play a major and groundbreaking role in the market and design innovative and exciting accessories for all platforms, including Android.”

Mikael Henriksson continued: “The Sony Ericsson LiveView™ is the first Sony Ericsson accessory to be compatible with the open Android™ platform which gives developers an opportunity to be creative and develop the next must-have innovative application.”

Your window to your world with Sony Ericsson LiveView™
• Micro display device that mirrors the phone
• Tunes on the go – control music
• Don’t miss out – get instant notification and read texts, Tweets and
Facebook™ updates
• Incoming calls – see who is calling
• Make it mine – open platform for developers to add to the large collection of
applications for a unique experience

For more developer information visit: http//developer.sonyericsson.com”

To find Sony Ericsson LiveView™ enabled applications, Sony Ericsson has developed the Sony Ericsson LiveWare™ Manager application. It will scan Android™ Market for Sony Ericsson LiveView™ enabled applications and present them to the user. The Sony Ericsson LiveWare™ manager will be available from Android™ Market, or come preinstalled in phone bundles.

The Sony Ericsson LiveView™ will be available in stores from Q4, 2010.

The Sony Ericsson LiveView™ is also available in one of the Sony Ericsson Experience Packs. An ‘Experience Pack‘ is a package of several related components that together create a great user experience in a certain area. The packages include mobile phone applications, accessories, services and much more. The “Sony Ericsson Fitness Pack” is aimed at sports and fitness enthusiasts. It contains a sport application for the Sony Ericsson LiveView™ – The SportyPal™ Pro – and a carrying case for your mobile phone – ideal for exercising.

The first ‘Sony Ericsson Experience Pack” will be available in selected markets in Q4.

To see more about Sony Ericsson Extras visit: www.sonyericsson.com/LiveView

Pretty fun stuff huh…