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Well this is novel. Fresh. New. Different. And yet, a riff on an old favorite: the flip book. Dilcidio Caldeira from ParanoidBR sent us recent work the company did for MTV Brazil. It’s really quite ingenious.

The one minute commercial tells a story using images drawn on hundreds of balloons which are then popped by a device with a camera mounted on a dolly which travels at a speed fast enough to pop and film 10 balloons each second. Caldeira tells us it took 24 hours to get the multiple shots needed to piece together the story.

If you look closely, you can see the dolly took several different trips down thr track to get the entire story told. Very cool. We like.

[via Youtube]