7662 Melrose Avenue
Los Angeles, CA 90046
As we neared the end of our ‘West Coast’ trip we took a little tour of some shops in LA, one being Suru.
SURU (which means “hand printed” or “print by hand” in Japaneses) is a concept retail store and brand. The vision is simple: combine the world of art and fasion into a retail store that caters to today’s ever growing demand for high end street wear and fasion forward consumers.
Like art, the focus is on exclusivity and rarity where limited edition apparel, vinyl toys and books are the focus of the retail space. Since it’s inception SURU has gained world- wide recognition due to it’s affiliations with Joe Hahn who is co-owner of the brand and a member of the rock band Linkin Park. Situated on the infamous Melrose strip, the SURU retail experience is innovative and minimalistic in design, with a conveyor belt revolving around the store showcasing it’s t-shirts.
A must stop when visiting Los Angeles.
Here is a list of companies they carry –
Apparel – SURU, Levis Capital E, DCMA Collective, Maharishi, Hellz Bellz, Knowledge, Erostika, Triumvir, Seventh Letter, Tank Farm, Premium Label, Goldspun, Siva, Beautiful Decay, Broken English, Future Heretics, Imaginary Foundation, House 33, Darkhorse, Bobi, True Love False Idols, Triko, Kilo Goods, Han Cholo, Fourth World, Estevan Oriol, Upper Playground, SuperFISHal, Tits, Nike
Vinyl toys – Medicom Toys, Super Rad Toys, Secret Base, Strangeco, adFunture, Tokyo Plastics, Funko, Ugly Dolls, Tokidoki, Devilrobots Inc, Mindstyle, 360 Toy Group, Toy 2R, Super 7, Max Toy Co., Trexi, Futura, Shawnimals, Touma, Wonderwall, Gloomy, Goshodoll
Other – Krink, Headporter
