Polaroid and Impossible announce the opening of INSTANT REVOLUTION, the first in an upcoming series of artistic collaborations throughout 2012 celebrating the launch of the Polaroid Classic line, a new product line that celebrates Polaroid’s rich 75-year legacy. Featuring photos captured with the last original Polaroid Spectra film production run from 2008, one of the first products introduced as part of the Polaroid Classic line, five of the world’s most dynamic and contemporary artists contributed to INSTANT REVOLUTION: Gary Baseman, James Franco, Maripol, Mary Ellen Mark and Jennifer Juniper Stratford.

For more than 60 years, the instant image has been a revolutionary aspect of how artists create, consider and define analog photography. The five artists featured in INSTANT REVOLUTION all take different approaches to illustrating their relationship with analog photography.

Gary Baseman: “I wanted to use the camera the way I originally used such a device in the 1970s and 80s…to capture an immediate memory. My art is about discovering one’s ‘True Self,’ and Polaroid cameras have been an important tool in assisting in this truth-finding and free expression.”

The Impossible Project Space NYC
February 9, 2012 – March 23, 2012
425 Broadway, 5th Floor, New York, NY 10013