I love Rockstar Games! They just know how to make an awesome feature in one game and improve upon them in the next game. I can’t to try run with my Crew all over Brazil!

A feature debuting in Max Payne 3 and carrying over to Grand Theft Auto V and future appropriate titles,Crews go beyond traditional online clans by allowing players to join large public Crews or simply create a private Crew that members can customize. In this way, Crews help players keep the fight alive from match to match – and even across titles – through the Rockstar Games Social Club, which will keep track of Crew stats, including Feuds

…In multiplayer games we have a feature called Vendettas – if someone kills you twice, you can initiate a vendetta against them, which lets everyone know that you’re out to get that person. For you, a special X marks their blip when they’re visible to you on the map. If you take that person down, you get extra XP. If they survive your vendetta though, they get that XP.

Crew Feuds are essentially Crew Vendettas: impromptu skirmishes between crews that can spring up in multiplayer matches that quickly spawn a first-to-10-kills battle. You can be playing any team-based game with a completely new set of players, but if you spot two or more members of a crew you’re feuding with on the opposite team, any kills you get against them will count to the overall feud so rivalries will spring up automatically – and when they do, you’ll be notified and the grudge will come to the forefront of the game.

[via Rockstar Games]