NYCC 2012: The Truth Booth


We got to check out thetruth.org booth, where they showed off their campaign called Flavor Monsters.  As part of a larger tour, truth will visit more than 80 cities across 31 states this summer. At New York Comic Con, visitors to the truth installation ’45 Flavors’ will be able to:

  • Play the new Flavor Monsters game onsite;
  • See the new Flavor Monsters collectible vinyl toys from Luke Rook of Lulubell Toys;
  • Create their own Flavor Monsters toy with the MakerBot;
  • Get their picture taken with a Flavor Monster;
  • “Inspect” Flavor Monster body parts and sniff the scents behind them;
  • Receive free truth-related gear;
  • Take part in a special video virtual simulation that will give attendees the experience of being part of the actual Flavor Monsters game;
  • Sign up to receive the most up-to-date information on Flavor Monsters via email, FacebookTwitter, and YouTube, among other social sites;
  • Enjoy a fun and engaging atmosphere, allowing truth tour riders to discuss tobacco issues with teens in a non-preachy way.

The best part of the booth besides the message was the vinyl toys that we’re made from Lulubell Toys.