Deep Silver announced today that the Genki Mobile – a full-blown, fully customized replica of the famous Genki Mobile from the worldwide video game hit, Saints Row the Third is now up for auction. The bidding has begun at $7,500 on eBay and will end on December 13th, 2014. Bidders can visit: http://www.ebay.com/itm/161506277416 The proceeds from the auction will benefit the Wings for Life charity, a not-for-profit spinal cord research foundation (www.wingsforlife.com/en/).

The classic 1956 Ford F-100 pickup was used only a handful of times as a promotional vehicle for the Saints Row franchise. It is completely restored, customized and fully street legal. To make sure there’s no mistaking it for anything but the embodiment of pure awesome, the classic truck sports a customized fiberglass Genki head on the front, completely restored tufted faux-leather interior with an original dashboard and added retro gauges. An easy-to-use control panel for an awe-inspiring pneumatic T-shirt cannon is built into the back of the truck.

Fans first fell in love with the sadistic Professor Genki character in Saints Row the Third, the third game in the Saints Row series from developer Volition. Professor Genki has since become a staple in the franchise, finding new ways to deter and undermine the Third Street Saints. His appearance in the virtual world of Steelport in Deep Silver’s worldwide smash hit, Saints Row IV, revived his legacy in the franchise. Fans will be able to once more get a glimpse of the notorious antagonist in the upcoming Saints Row Re-Elected, out in North America on January 20th. All Genki Mobile auction proceeds will be donated to Wings for Life.

The Wings for Life Spinal Cord Research Foundation finances cutting edge research and clinical trials around the globe in order to find a cure for paraplegia. By means of donations, Wings for Life supports promising research projects which focus on healing the injured spinal cord. By now it is no longer a question “if” a cure can be found but rather “when” this will happen.

“Advancement in spinal cord research is largely based on private initiatives like Wings for Life. Since we depend on donations, we are very grateful for any help we can get. Generous supporters like Deep Silver enable us to keep doing a good job,” said Anita Gerhardter, CEO Wings for Life.

The full specs of the truck are available at the eBay listing: http://www.ebay.com/itm/161506277416.