Today TinyBuild celebrated Punch Club crossing 300,000 units sold – a huge milestone for tinyBuild and Lazy Bear Games. Being number geeks, we planted plenty of analytics into all versions of the game to figure out the exact numbers of… pirated copies of Punch Club.

We even went further and decided to see how localization might impact piracy, and have some interesting regional stats. I’ll keep it short in this mail.

• Quick-facts
• Punch Club has been pirated 1.6 million times
• 1,137,000 times is for PC / Mac / Linux
• 514,000 times on Mobile
• 90% of mobile piracy is Android

What’s most interesting though is the impact of Localization. In short, as soon as we localized in Brazilian Portuguese, the game exploded in activations in Brazil… just no in sales.

TinyBuild wrote up a detailed post here — including piracy data per country, and the most non-pirating countries proportional to sales. Feel free to grab any screenshots, pieces of information, etc.