Jinx Inc. (stylized J!NX) has launched two new lines of apparel for gamers: the J!NX Brand, a collection of core clothing featuring comfortable fits and soft fabrics inspired by the upbeat and relaxed attitude of gaming, and J!NX Pro, an original label catering specifically to professional gamers and esports enthusiasts. Both lines build upon J!NX’s standing as a leading designer and provider of high-quality gaming lifestyle goods online and at retail. Drawing from this experience, both the J!NX Brand and J!NX Pro lines offer consumers a means of paying tribute to not just one particular video game license, but gaming culture as a whole.

“J!NX was created to celebrate gaming culture and lifestyle. Video games are not just something we do, they are woven into who we are,” said Sean Gailey, J!NX co-founder and CEO. “That passion and expertise uniquely position us to establish the J!NX Brand and J!NX Pro lines as the gold standard for core and competitive gaming apparel at an unprecedented scale.”

The new J!NX Pro line combines high-performance fits and fabrics with the utmost regard for form and feel to convey the dedicated look of professionalism that competitive teams expect. Maintaining focus while playing to win requires comfort and confidence, and so J!NX’s designs utilize true-to-size fits, top-grade moisture-wicking materials and fashion-forward styles on par with those of mainstream sports.

“It’s striking how underserviced professional esports players are compared to their counterparts in the NBA or NFL in terms of professional-grade performance wear,” said John Nite, J!NX’s new vice president of creative/product and a former design director at Under Armour. “The J!NX Pro line is a direct response to that, with high-quality styles designed with pro gamers’ unique needs and tastes at heart.”

The first official J!NX Brand and J!NX Pro offerings of t-shirts, jerseys, joggers, hoodies and hats are now available online at JINX.com, with plans to expand to brick-and-mortar retail by fall 2017.