[NYCC 2017] Schick® Hydro® Makes Its Inaugural Appearance

Check out Schick Hydro’s first-ever video game - the “Schick Shave Off” - as a part of the brand’s debut at New York Comic-Con from Thursday, October 5 - Sunday, October 8, 2017 at the Jacob Javits Center in New York City.

Schick Hydro is proud to bring the “Schick Shave Off” – the brand’s first-ever, shave video game – to New York Comic-Con from Thursday, October 5 – Sunday, October 8, 2017 at the Jacob Javits Center in New York City.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8184451-schick-hydro-shave-off/

Check out Schick Hydro’s first-ever video game – the “Schick Shave Off” – as a part of the brand’s debut at New York Comic-Con from Thursday, October 5 – Sunday, October 8, 2017 at the Jacob Javits Center in New York City.
Schick Hydro’s first video game - the “Schick Shave Off” - takes New York Comic-Con fans into intergalatic space where contenders will go head-to-head to give hairy, cosmic characters different superhero-inspired facial hair looks.
Schick Hydro’s first video game – the “Schick Shave Off” – takes New York Comic-Con fans into intergalatic space where contenders will go head-to-head to give hairy, cosmic characters different superhero-inspired facial hair looks.
New York Comic-Con fans who accept the “Schick Shave Off” video game challenge will walk away with swag and the chance to score the daily Schick Hydro “Mystery Box” filled with exclusive must-have items.
New York Comic-Con fans who accept the “Schick Shave Off” video game challenge will walk away with swag and the chance to score the daily Schick Hydro “Mystery Box” filled with exclusive must-have items.

The Schick Hydro superhero – Hydrobot – is a razor designed like no other that is always challenging convention. In the recently released, limited-edition “Schick Hydrobot and the Transformers” comic book – available now in digital and animated forms – fans discovered the genesis of Hydrobot including his pursuit to help protect and defend all against irritation. Now, through the “Schick Shave Off,” Hydrobot is inviting Con-goers to aid him in his mission by giving them the tips and tools to go head-to-head with fellow fans in a virtual shave game that’s out of this world.

“Now that we’ve revealed Hydrobot’s backstory through our limited-edition comic book and most recently at San Diego Comic-Con through an immersive escape room – the “Schick Hydro Escape” – Hydrobot will continue his quest to help protect and defend against irritation – this time into outer space,” said Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care. “We can’t wait to bring Con-goers along on this next adventure at our first New York Comic-Con fan experience through the “Schick Shave Off.”

About the “Schick Shave Off”

  • Using a Schick Hydro 5 controller, contenders will have five minutes to compete head-to-head in a virtual shave off by giving a series of hairy, cosmic characters displayed on screens different superhero-inspired facial hair looks.
  • Fans who accept the shave off challenge will walk away with swag. Each day, a live leaderboard will track player performance. The player with the top daily score will receive a Schick Hydro “Mystery Box” filled with exclusive must-haves and fan favorites.

The “Schick Shave Off” will be available to fans at New York Comic-Con (booth 768) from Thursday, October 5 – Sunday, October 8. Additional activities include:

  • Schick Hydro 5 Lounge – The chance to relax, indulge in a complimentary, custom shave from a professional barber, take photos with the real-life Hydrobot and score exclusive swag by sharing their experience on social using #SchickShaveOff.
  • Live “Schick Shave Off” Tournament – Access to watch Wesley “Wes” Johnson (@Wes_IRL), Amra “Flitz” Ricketts (@FLitz) and Damien Haas (@DamienHaas) from the popular YouTube Smosh Games crew duke it out on Friday, October 6, 2017 for the “Schick Shave Off” crown.
  • VIP Access – Follow @SchickHydro on Twitter for chances to show off your cosplay, jump the “Schick Shave Off” line and take photos with Hydrobot via our daily “Cosplay Cut.”

For more information on Schick Hydro, visit www.schickhydro.com and follow @SchickHydro on Twitter, Facebook and Instagram leading up to and during #NYCC for more info about the “Schick Shave Off” and Schick Hydro 5 Lounge.