The ESRB, in partnership with Penny Arcade, is launching a series of new PSAs to help parents start a meaningful conversation about the importance of ESRB ratings and how they can help ensure that their family’s video games are age-appropriate and fun. The PSAs feature Jerry Holkins and Mike Krahulik, creators of the popular Penny Arcade web comic and founders of the PAX games conventions, having authentic conversations with their kids about why ESRB ratings are an informative and valuable tool for parents. Jerry and Mike’s conversations with their children are light-hearted, but also illustrate how fast and easy it is to find out what’s in a game by checking the ESRB-assigned rating information. These PSAs will inspire parents all over the country to Join the Conversation and share their stories about how they decide what’s OK to Play. @ESRBRatings #JoinTheConversation

#JoinTheConversation CONTEST:  http://esrbconversations.org/

About ESRB: The Entertainment Software Rating Board (ESRB) is the non-profit, self-regulatory body that assigns ratings for video games and apps so parents can make informed choices. The ESRB rating system encompasses guidance about age-appropriateness, content, and interactive elements. As part of its self-regulatory role for the video game industry, the ESRB also enforces industry-adopted advertising guidelines and helps ensure responsible web and mobile privacy practices under its Privacy Certified program. ESRB was established in 1994 by the Entertainment Software Association (ESA).

About Penny Arcade:  Penny Arcade is a web comic focused on video games and video game culture, written by Jerry Holkins and illustrated by Mike Krahulik. With over 3.5 million readers, it is the most popular and longest running gaming web comic online. Penny Arcade is also responsible for the Child’s Play Charity, the Penny Arcade gaming expos (PAX) in Seattle, Boston, San Antonio, Philadelphia, and Melbourne, multiple video games based on the brand, and multiple online video series.