Metallic Dice Games (MDG), founded in 2014 and recently sold to toy industry veteran Neal Hoffman has “rolled” into the new year with a new name. The company announced its decision to rebrand the company as FanRoll and has launched its new website, FanRollDice.com.
Shark Tank Alum, Neal Hoffman led a group of investors to purchase Metallic Dice Games, a leading tabletop dice company, this past summer. Hoffman states, “While the company started with a focus on metal dice, today we have over 300 SKUS ranging from liquid core dice to tabletop accessories. Because of this, we felt a new name would better represent who we will be in the future.”
MDG made a massive impact on the dice industry when they launched Elixir DiceTM, liquid-filled dice with a snowglobe-like effect. With combined Kickstarters reaching over $1.2MM, the company is eager to launch this innovation and bring it to the mass market.
Adam Hackett, MDG’s founder, and Fanroll’s new Chief Product Officer has made numerous product introductions into the retail market. FanRoll will introduce individual D20s of their popular liquid core Elixir Dice this spring. The company has also developed a new line of blind packs, branded Misfit DiceTM using the tagline “Adopt a Misfit”, which includes unique packs of mini, resin, and metal dice. Hackett expects to launch new items every other month throughout 2023.
FanRoll Dice was busy this past fall and had recently announced partnerships with numerous podcasts including NADDPOD, Homebrew, and Glass Cannon Network. The company is actively seeking out new marketing partnerships.
About Metallic Dice Games Founded in 2014 by Adam Hackett with the goal of bringing innovative metal dice to market, MDG has expanded into stone, resin, liquid, and sharp-edged dice and operates out of Fort Wayne, Indiana. Metallic Dice Games’ products are sold in Barnes and Noble stores, Books a Million, and thousands of game stores across 12 countries.
About Neal Hoffman Neal Hoffman is the creator of The Mensch on a Bench, the most publicized brand to come out of Shark Tank. With the Mensch on a Bench, Neal has had the opportunity to attend the White House Hanukkah Party, throw out the first pitch at Red Sox Jewish Heritage Night, and film several Shark Tank extensions. Hoffman lives in Cincinnati with his wife and two sons where he was named one of Cincinnati’s 40 under 40 and an Adweek Brand Star. Neal spent 6 years at Hasbro working on GI Joe and Tonka before leaving to follow his wife to the Midwest.